Chicago Chapter Fall Bootcamp: SEO, Social Media and Digital Tools
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ASBPE Chicago Fall Bootcamp - SEO, Social Media and Digital Tools

When: Friday, October 13, 2017
8:30 AM
Where: Columbia College Conaway Center
1104 S. Wabash St.
Chicago, Illinois  60605
United States
Contact: Mary Green

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Change your destiny on Friday the 13th! 

ASBPE Fall Editorial Bootcamp

Hosted by the Chicago Chapter of the American Society of Business Publication Editors
In cooperation with Columbia College

Friday, October 13, 2017
8:30 a.m. to Noon

Columbia College Conaway Center, 1104 S. Wabash Ave., Chicago IL

Check-in: 8:30 a.m.
Welcome: 8:50 a.m.
Bootcamp Sessions: 9:00 a.m. to Noon

Keynote Address
SEO Goals via Social Media Platforms
Featuring: Amy Guth
Got a handle on SEO? No, we didn't think you did. Fear not! Amy Guth will show you the overlooked opportunities for SEO 'wins' on social media platforms so you can easily, efficiently and quickly establish and maintain subject-matter expertise for the audiences you serve. This session, from one of Chicago's social media and SEO gurus (and a rising star on WGN Radio), will be fun and accessible for editorial professionals of all skill levels.

Digital Tools to Improve Your Newsroom (For Free!)
Featuring: Ren La Forme, Poynter Institute
There are hundreds (if not thousands) of digital tools that can augment your skills and let you tell stories, engage with audiences and communicate in new and more effective ways. In this two-hour workshop, Ren La Forme leads the way through free, easy-to-implement tools that you and your team can start using right away, along with strategies on how to make these tools "stick" in your newsroom.


About the presenters:

Amy Guth, host of talk radio at WGN, is president of the Association for Women Journalists Chicago and serves as a mentor-editor and senior facilitator at The Op-Ed Project's Public Voices Fellowship. She founded and is executive director of Strangewaze and co-founder of the Yak Channel podcast network. Previously, Guth was general manager and publisher at RedEye and Metromix at the Chicago Tribune, and managed social media and SEO at the Trib, where she authored a social media column and co-hosted the "30-second social" instructional series.

Ren La Forme is the digital tools reporter for at The Poynter Institute, and runs "Try This! Tools for Journalism," an effort to find, share and provide training around the best journalism tools, powered by Google News Lab and sponsored by the Knight Foundation and the American Press Institute. He frequently goes by his vanity title at Poynter: Executive Director of Awesome.


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