ASBPE New England Fall Meet Up & B2B Journalism Benefit
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Three B2B Journalism Education Sessions Networking

When: Thursday, November 2, 2017
3:00 PM
Where: TechTarget
275 Grove Street
Newton, Massachusetts  02466
United States
Contact: Mark Schlack
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Please join us for

The ASBPE New England

Fall Meet Up & B2B Journalism Benefit

Hosted by the New England Chapter of the American Society of Business Publication Editors and TechTarget

When: Thursday November 2, 2017 from 3:00-5:30 p.m.

Where: TechTarget

 275 Grove Street Newton, MA 02466

(in UMass Conference Room)

What: Three B2B Journalism Education Sessions


Hors doeuvres and beverages


Check-in and networking: 3:00-3:30 p.m.

Welcome address and sessions: 3:30 p.m. – 5:30


This education and networking event is free to ASBPE New England Chapter Members. Please support journalism excellence by making a donation to the ASBPE Foundation, which is dedicated to the creation of programs to educate B2B editors.



Fact-checking and verifying sources in the “fake news” era

Featuring Scott Wallask, Editorial Director, TechTarget and

Alyssa Provazza, Senior Managing Editor, TechTarget

With such heavy scrutiny of media today – including public disputes over whether facts are actually true -- it is as important as ever that reporters trust the sources that provide information. In this session, you’ll learn:

·         How to peel apart facts to ensure they are accurate

·         What exactly constitutes a reliable source of information and how to be transparent about the sources you use

·         Tips to track down new sources for your reporting

·         How to separate fact from fiction on social media


SEO-Optimized Reportage: We’re Only Human, After All

Featuring editors including Don Fluckinger, Executive Editor, TechTarget


SEO (search engine optimization) is the online analogue to the well-conceived, eye-popping magazine cover – it’s how we attract eyeballs to your diligent reportage. No matter how excellent your story is, the effort will amount to naught if nobody reads it. Yet with too much attention put on SEO, a story can end up reading like it was written by a faulty bot prone to repeating itself. How to strike the balance in these days where Google sets the rules.

Free Digital Tools for Journalists
Featuring: Bridget Botelho, Editorial Director, TechTarget

B2B editors covering bland data or industry trends need tools to bring their reporting to life. Four such tools freely available to journalists – including a trends mapping tool, a timeline creation tool, a data visualization tool and a news video editing app, give reporters a way to deliver content in a way that’s visually appealing, with very little effort. This session will provide an overview of each digital tool.

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