ASBPE’s Inaugural B2B Editorial Leadership Academy
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Join ASBPE for its inaugural B2B Editorial Leadership Academy, a one-day certificate program designed to help prepare B2B journalists for advancement to senior management positions at their publications. The first-ever academy will be Friday, Nov. 16, 2018, at the Euromoney Institutional Investor Plc offices in New York City.

When: Friday, November 16, 2018
9:30 am EST
Where: Euromoney Institutional Investor Plc
1120 Avenue of the Americas
6th Floor
New York, New York  10012
United States
Contact: Betsy Edgerton

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ASBPE's Inaugural
B2B Editorial Leadership Academy

Participants will receive cutting-edge instruction on B2B leadership traits, business-model disruptors and revenue opportunities, relationships between editorial and advertising departments, and editorial participation in events and awards programs.

The academy was created to meet the needs of:

  • Senior B2B editorial officials who desire a refresher and the ASBPE certificate;

  • Mid-career B2B editors, writers, designers and multimedia and social media professionals ready for advancement to senior level;

  • Earlier-career B2B editorial professionals whose publishers confirm an imminent promotion to supervisory positions; and

  • Freelance contractors are eligible! (As long as they are on one of the above tracks)

Attendees who complete the instruction will be awarded an ASBPE Certificate of Completion.


ASBPE Members Only! Enrollment is STRICTLY LIMITED to 20 attendees. No more than two colleagues per publication please.



WHERE: The offices of Euromoney Institutional Investor Plc,

1120 Avenue of the Americas, 6th Floor, New York, NY 10012

(Hippodrome Building, at 43rd St. and Sixth Ave.)


WHEN: Friday, November 16, 2018; 9:30 a.m. to 3:00 pm.


Coffee, light refreshments and boxed lunches will be served.



Enrollment strictly limited to 20 attendees.

Sign up before Oct. 1 to save $50 off tuition.

Early Bird registration through Oct. 1 is $159.

Regular registration, after Oct. 1 is $209.

Final deadline is Nov. 1.



Betsy Edgerton, Professor, Journalism,

Communications Department, Columbia College Chicago



9:30 a.m.:  Registration & Networking

10:10 a.m.:  Academy Keynote

Traits of Today's Successful B2B Editorial Leader by Rebecca Baker

11:00 a.m.:  Publisher Pep Talk

Growth Strategies in B2B Publishing led by Jennifer Schwartz

12:00 p.m.: Lunch & Networking

1:00 p.m.:  Focused Session

Navigating Church and State Issues as a B2B Editorial Leader led by JD Solomon

1:50 pm.:  Focused Session
B2B Events and Awards:  Editorial's role and best practices by Danica Tormohlen

2:50 p.m.:  Closing Remarks, Program Evaluation, Distribution of Certificates

Hotel and Transport:

The Euromoney Institutional Investor offices are walking distance (or short ride) from Penn Station (Amtrak), Grand Central Terminal and Port Authority Bus Terminal. Nearest subway stop is 42nd Street-Bryant Park on the B,D,F,M line.


Currently there is no official hotel for this event. Check your favorite discount travel websites for hotel deals. Often the most reasonable rates in the immediate area are Hotel Room Mate Grace, YOTEL New York, Holiday Inn Express New York City Times Square, DoubleTree by Hilton New York Times Square West, Hampton Inn Manhattan/Times Square South or Hilton Garden Inn New York-Times Square Central.


For further advice on hotels, transit, eateries or local attractions, please contact Dom Yanchunas at 646-673-7477.


Founded in 1964 as the American Society of Business Press Editors, ASBPE is the professional association for fulltime and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press. The official name was changed to the American Society of Business Publication Editors in 1997 and to ASBPE in 2012. Membership is free for qualified B2B professionals. ASPBE is widely known for its annual AZBEES Awards of Excellence competition, which recognizes the best in editorial, design, and online achievement. The organization also sponsors the annual ASBPE National Editorial Conference, as well as monthly training webcasts that are free for members. Regular educational seminars are held by local chapters.

Not a member yet? Join now!

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